PARTNERING WITH
Our product authentication solution is flexible and scalable across industries
AUTHENTICITY OF:
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Pharmaceuticals -
Cosmetics & Perfumes -
Food & Beverages -
Agriculture -
Industrial
(coming soon) -
Sports & Entertainment
(coming soon)
POOR OR ABSENT TRACEABILITY SYSTEMS, SMUGGLING AND COUNTERFETING DAMAGE THE WHOLE VALUE CHAIN AS THEY:
- Threaten brand name and reputation
- Reduce authorized sales
- Trigger the cut of funds destined to R&D
- Endanger the health of end-users
- Increase environmental risks for water, soil, and wildlife
- Cause the loss of job and lower governments tax collection
AUTHENA ANTI-COUNTERFEIT & TRACEBILITY SOLUTIONS
A Plug & Play technology framework, open to be integrated in B2C and in the most complex B2B environments, allowing:
- Anticounterfeiting
- End-to-end traceability
- User engagement
Core elements of the AUTHENA END‐TO‐END framework
BLOCKHAIN & IoT
We combine and integrate the security of blockchain with the power of IoT devices such as:
- Customizable tags
- Physical/digital seals
- Transponders
- Geo-locators
- Environmental sensors
USER INTERFACE
Authena app or direct NFC connection allows an immediate check of product authenticity and integrity. An instant interaction with the product grants access to its history, characteristics and sustainability certifications.
Faster and safer than any solution based on QR code or image recognition.
PRODUCER DASHBOARD
AI enabled tool that allows brands to steer the entire supply chain in real-time. A web portal to store and verify products info, ensuring data transparency and allowing digital audits, live alerts and advanced analytics.
AUTHENA Products
Product authenticity reinvented for brands and end users
“Connecting physical objects to digital representations is a huge opportunity, and Authena is laying the foundation for making this a reality in a way that many others will be able to easily implement.”
“For years, we have been trying to grant to our fans much more than just a sense of belonging to the club. We commit to improve their experience in the hall, but also outside it. This is why we decided to partner with Authena to take the most out of the Web3 revolution and provide our fans with an added value that is unprecedented in the world of sports”
” Innovations and new technologies are an integral part of adidas’ strategy. That is why we were pleased to participate in this interesting and creative project. We were sure from the beginning that the result would be great, as Red Star and its fans had the opportunity to get authentic jerseys, both in the virtual world and physically.”
” Thanks to Authena M3TA™, each of the 1000 wine bottles of the Bored Gorilla limited edition is tamper-proof and authentically certified in the real world and the metaverse”.
“Innovation always starts in the mind with a bold idea and the courage to take risks. The idea for Karl Locher’s 60th – Founder’s Anniversary Reserve came from a conversation with Authena about the new possibilities offered by NFTs, in which real objects can be protected and uniquely associated with virtual images.”
“We have chosen Authena for this project because they impressed us with their innovation, technology, agility and speed. We see this as the first step towards a platform technology that will allow us to better serve our customers by providing enhanced security, information and value.”
“Traceability and Authenticity is what Authena’s technology brings to the world of Luxury and to the safeguard of Made in Italy”.
In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.
“Authena App is very useful because it allows us to transmit our passion and certifies the authenticity of our wines.”
“To earn your consumers’ trust you must be authentic and consistent over time. This can be communicated trough the technology provided by Authena”
“We are so glad to be part of this great Swiss project.”
“Authena protects our brand every step of the way, providing technological solutions for our wines.”
Authena in the news
Latest Articles and Tweets
How does it work?
Authena raises 2.3 million and sets its sights on pharma The Zug-based start-up closes a new round of financing this Thursday. It has developed an electronic seal to protect brands against counterfeiting and product diversion.
The first app to instantly identify and authenticate perfumes.
With NFC tags and a blockchain solution, Authena prevents products from being counterfeited, opened prematurely or strayed from the right path.
The native Italian, who has been in Switzerland since 2009, founded Authena four years ago. The aim of the technology start-up is to protect products and brands from counterfeiting, parallel imports, product diversions and the associated damage to reputation.