PARTNERING WITH
Our product authentication solution is flexible and scalable across industries
AUTHENTICITY OF:
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Pharmaceuticals -
Cosmetics & Perfumes -
Food & Beverages -
Agriculture -
Industrial
(coming soon) -
Sports & Entertainment
(coming soon)
POOR OR ABSENT TRACEABILITY SYSTEMS, SMUGGLING AND COUNTERFETING DAMAGE THE WHOLE VALUE CHAIN AS THEY:
- Threaten brand name and reputation
- Reduce authorized sales
- Trigger the cut of funds destined to R&D
- Endanger the health of end-users
- Increase environmental risks for water, soil, and wildlife
- Cause the loss of job and lower governments tax collection
AUTHENA ANTI-COUNTERFEIT & TRACEBILITY SOLUTIONS
A Plug & Play technology framework, open to be integrated in B2C and in the most complex B2B environments, allowing:
- Anticounterfeiting
- End-to-end traceability
- User engagement
Core elements of the AUTHENA END‐TO‐END framework
BLOCKHAIN & IoT
We combine and integrate the security of blockchain with the power of IoT devices such as:
- Customizable tags
- Physical/digital seals
- Transponders
- Geo-locators
- Environmental sensors
USER INTERFACE
Authena app or direct NFC connection allows an immediate check of product authenticity and integrity. An instant interaction with the product grants access to its history, characteristics and sustainability certifications.
Faster and safer than any solution based on QR code or image recognition.
PRODUCER DASHBOARD
AI enabled tool that allows brands to steer the entire supply chain in real-time. A web portal to store and verify products info, ensuring data transparency and allowing digital audits, live alerts and advanced analytics.
AUTHENA Products
Product authenticity reinvented for brands and end users
“We have chosen Authena for this project because they impressed us with their innovation, technology, agility and speed. We see this as the first step towards a platform technology that will allow us to better serve our customers by providing enhanced security, information and value.”
“Traceability and Authenticity is what Authena’s technology brings to the world of Luxury and to the safeguard of Made in Italy”.
In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.
“Authena App is very useful because it allows us to transmit our passion and certifies the authenticity of our wines.”
“To earn your consumers’ trust you must be authentic and consistent over time. This can be communicated trough the technology provided by Authena”
“We are so glad to be part of this great Swiss project.”
“Authena protects our brand every step of the way, providing technological solutions for our wines.”
Authena in the news
Latest Articles and Tweets
How does it work?
Authena raises 2.3 million and sets its sights on pharma The Zug-based start-up closes a new round of financing this Thursday. It has developed an electronic seal to protect brands against counterfeiting and product diversion.
The first app to instantly identify and authenticate perfumes.
With NFC tags and a blockchain solution, Authena prevents products from being counterfeited, opened prematurely or strayed from the right path.
The native Italian, who has been in Switzerland since 2009, founded Authena four years ago. The aim of the technology start-up is to protect products and brands from counterfeiting, parallel imports, product diversions and the associated damage to reputation.