Beauty industry
Authenticity of Cosmetics in the Era of Global Trade: How To Verify the Origin of Products and Prevent Fraudulent Practices
The cosmetics industry has an estimated worldwide worth of nearly $278 billion and is expected to continue growing at a CAGR of 5% through 2028. But despite how quickly the industry is expanding, the market has never been more prone to the risk of counterfeits. Indeed, in the era of global trade and eCommerce, the […]
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What are consumer packaged goods (CPG) and how to protect against counterfeiting
Introduction: What is CPG packaging? CPG packaging covers packaging solutions for consumer goods. CPGs (consumer packaged goods) are products that are used frequently by customers. They require regular replenishment or replacement. As technology advances, brands and manufacturers have access to an innovative range of packaging options and tools and capabilities designed to protect products and […]
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How To Link Perfume Security Seals With Supply Chain Tracking Software – What To Look For?
Studies have shown that the cosmetic industry loses nearly €5 billion a year to counterfeiting. And, undeniably, financial losses that stem from fraud, supply chain diversion, and adultering can be significant for any manufacturer of cosmetics, perfumes, and beauty products. But the damage that bad actors can cause does not end here! If your perfume […]
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Why is real time tracking important to avoid product diversion and increase cosmetic safety in the industry?
The global cosmetic industry is today worth nearly 630 billion US dollars, and it is expected to grow to a whopping 750 billion by 2025. And this growth could not be possible without the enormous and integrated supply chain that allows end-users to receive any products, anywhere, and at any time. But while convenience and […]
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Smart Packaging Solutions – More Than Just A Package
A 2020 Mordor Intelligence market report published estimates growth of the global smart packaging sector at an annual average rate of 4.5%, which would cause it to reach a whopping international value of USD 48.72 billion by 2026. And, that is because technology has been able to elevate basic packaging as we understand it today […]
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The “dangerous” market of fake cosmetics and how to end it
Fake perfumes on the international market In 2018, the value of the global cosmetics market was 507.8 billion U.S. dollars. The same market is projected to reach the value of almost 760 billion U.S. dollars by 2025. (1) The growth of the cosmetics field has gone hand-in-hand with an increase in counterfeiting, which some associations […]
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Authena Fragrances and the once unresolved problem of illegal perfumes
Historically, perfumes have always been one of the favorite targets of counterfeiters. In an old survey promoted by the French Institute of Industrial Statistics it turned out that already in 1995 more than 80% of French perfume companies had experienced problems with counterfeiting. (1)
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