PRODUCT AUTHENTICATION AND BRAND PROTECTION
Today many companies and manufacturers are plagued by traceability and counterfeiting problems
we revolutionize how brands protect their products, reputation and customers
Poor or absent traceability systems, smuggling and counterfeiting damage the whole value chain as they:
- Threaten brand name and reputation
- Reduce authorized sales
- Trigger the cut of funds destined to R&D
- Endanger the health of end-users
- Increase environmental risks for water, soil and wildlife
- Cause the loss of jobs and lower governments’ tax collection
ANTI-COUNTERFEIT SOLUTION
AUTHENA technology framework
- Plug & Play. Open to be integrated in B2C environments and in the most complex B2B setups
- End-to-end. Prevents counterfeiting, grants traceability and revolutionizes brand experience
Our product authentication solution is flexible and fully scalable
Our base authentication technology is built on a synergy between:
BLOCKCHAIN VERIFICATION
To store and verify product info, proof of authenticity, and change of ownership, ensuring data transparency and allowing digital audits
NFC PRODUCT TAGS
Near Field Communication physical/digital seals permanently linked to products, featuring fraudulent refilling and dilution protection
We combine and integrate different technologies and IoT devices to create the best possible version of Authena technology framework to fulfill our customer’s needs.
NOW IS THE TIME
Now more than ever you need the support of Authena for your business
Illegality threatens the achievement of the UN SDGs. Illicit activities deny governments of incomes destined to investments in public services, increase job loss and damage human lives and the environment
The recent wide adoption of NFC technology in fields that require high levels of security such as electronic passports and "contactless" credit cards proves the reliability of this solution
The ecommerce exponential growth due to COVID 19 pandemic triggered unscrupulous illicit behaviors and has caused an unprecedented increase in smuggling and forgery operations
Consumers are increasingly concerned about information, transparency, traceability and sustainability of their purchases. Tell them the story and prove them the impact behind your products
We created a platform to tag, track, & prove the authenticity of high value products
Our Product authentication Tag
Our patent pending NFC tag uses encrypted blockchain technology. This makes our authentication solution tamper-proof. The label allows you to track your product from production to consumption and features re-filling protection and anti-peeling.
A tap of a smartphone instantaneous connection
Our app or a direct NFC connection grants instant access to product history, sustainability certifications and proof of authenticity. Faster and safer than any solution based on QR code or image recognition.
Meet The Team
Our team is led by executives with years of industry experience and entrepreneurship
PANZAVOLTA CEO
18+ years in leadership roles in Operations, Marketing & Innovation at GE, Honeywell, Alstom. Responsibility for $300+ million budget. Ms In Environmental Engineering – University of Bologna. Executive MBA University of St. Gallen. TOP100 Switzerland Digital Shapers 2021.
FANTINI Board Member, CPO
Serial tech entrepreneur and angel investor. SICTIC board member and jury President. BoD and CEO Spectas, ScaleTools, CloudBroker.
RICCO-RODGERS CMO
Executive. 20+ y Digital transformation, products dev and strategic planning. AI, Blockchain, IoT & Advanced Analytics.
MILENOVIC CTO
Industrial Internet of Things expert. Tech Entrepreneur. 20y in Industrial Product Development
KOCEMBA CFO
Executive. 15y in industrial sector in Finance and Operations. IEMBA HSG
MEROLA Pharma Vertical Leader
5+ y in Business Development and Business Unit Management in Life Sciences at Agidens AG. Quality Resp. & Academy Coord. Pharmaceutical Chemistry and Technology at University of Pavia.
PONOMAREV Technical Lead
14y as technical project leader. Projects in different areas: audit, visualization of big data, images processing.
TACCONELLI Operations Manager
Expert in the premium food & wine productions. Author of a wine dictionary. MS in Food & Wine technology & economy
TOKARSKI IoT Product Developer
Experience with managment and development of electronics and mechanics projects. 2y experience with intellectual property menagment at international company. MS in Automatisation and Robotics.
BRUN Luxury Business Advisor
Director Global Executive Ms of Luxury Management (GEMLux) (Polit. Milano). Expert of quality & supply management in luxury markets.
REY GAIDO Operations Manager
Tech-savvy lawyer, experience in Blockchain projects. 10+ y leading major industrial contracts at YPF
FORNAROLI Supply Chain & Logistic Advisor
Executive. 25y supply chains with international corporations and startups in the hi- tech, FMCG, industrial, fashion & retail.
BOYLE Strategy advisor, USA
Experienced CIO/COO, Fortune 100 executive, startup advisor. 30 y in tech startup & venture capital.
LAUCHENAUER Financial Advisor
Angel Investor. 25y in supply chain & operations in Givaudan, Syngenta and Monsanto.
BUCHANAN Blockchain Advisor
Member of the original Ethereum team as COO Europe. Executive VP Web3Foundation.
FARAH LATAM Business Dev & sales
Exec. with 25 y in business dev & marketing, large experience in Syngenta, Dupont and Monsanto
KURINNOY Full Stack Developer
3y as Full Stack Developer. Experienced with Angular, NodeJS, WordPress, AWS. MS in Computer Science.
KORNIIENKO Full Stack Developer
2y as Full Stack JS Developer. Experience with TypeScript, NodeJS, React, Angular, AWS. MS in Engineering Technology.
LUC Junior Full Stack Developer
Experience with Java, Python, Angular and NodeJS. MS in Cyber Security.
OSWALD Innosuisse Coach
CEO Innovationfund SZKB. Coach, Angel Investor & Advisor to top Swiss startups
STÖHLKER Communication Advisor
CEO of largest Swiss PR Agency. 30y in PR & Communication with extensive network in business, politics and science.
Authena in the news
Latest Articles and Tweets
How does it work?
Authena raises 2.3 million and sets its sights on pharma The Zug-based start-up closes a new round of financing this Thursday. It has developed an electronic seal to protect brands against counterfeiting and product diversion.
The first app to instantly identify and authenticate perfumes.
With NFC tags and a blockchain solution, Authena prevents products from being counterfeited, opened prematurely or strayed from the right path.
The native Italian, who has been in Switzerland since 2009, founded Authena four years ago. The aim of the technology start-up is to protect products and brands from counterfeiting, parallel imports, product diversions and the associated damage to reputation.