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we revolutionize how brands protect their products, reputation and customers

Today many industries are plagued by traceability and counterfeiting problems
Food & Beverages
Agriculture
Fragrances
Pharmaceuticals
Fashion
Fashion
Poor or absent traceability systems, smuggling and counterfeiting damage the whole value chain as they:
  • Threaten brand name and reputation
  • Reduce authorized sales
  • Trigger the cut of founds destined to R&D
  • Endanger the health of end-users
  • Increase environmental risks for water, soil and wildlife
  • Cause the loss of jobs and lower governments’ tax collection

SOLUTION

AUTHENA technology framework

  • Plug & Play. Open to be integrated in B2C environments and in the most complex B2B setups
  • End-to-end. Prevents counterfeiting, grants traceability and revolutionizes brand experience

Our solution is FLEXIBLE AND fully scalable

Our base technology is built on a synergy between:

BLOCKCHAIN

To store and verify product info, proof of authenticity, and change of ownership, ensuring data transparency and allowing digital audits

NFC TAGS

Near Field Communication physical/digital seals permanently linked to products, featuring fraudulent refilling and dilution protection

We combine and integrate different technologies and IoT devices to create the best possible version of Authena technology framework to fulfill our customer’s needs.

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NOW IS THE TIME

Now more than ever you need the support of Authena for your business

Illegality threatens the achievement of the UN SDGs. Illicit activities deny governments of incomes destined to investments in public services, increase job loss and damage human lives and the environment

The recent wide adoption of NFC technology in fields that require high levels of security such as electronic passports and "contactless" credit cards proves the reliability of this solution

The ecommerce exponential growth due to COVID 19 pandemic triggered unscrupulous illicit behaviors and has caused an unprecedented increase in smuggling and forgery operations

Consumers are increasingly concerned about information, transparency, traceability and sustainability of their purchases. Tell them the story and prove them the impact behind your products

We created a platform to tag, track, & authenticate high value goods.

Our Product Tag

Our patent pending NFC tag solution leverages encrypted tamper-proof blockchain technology to track a product from production to consumption and features re-filling protection and anti-peeling.

A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION

Our app or a direct NFC connection grants instant access to product history, sustainability certifications and proof of authenticity. Faster and safer than any solution based on QR code or image recognition.

Meet The Team

Our team is led by executives with years of industry experience and entrepreneurship

MATTEO
PANZAVOLTA CEO

Executive. 18+ y in Operations and Marketing  in GE, Honeywell, Alstom. P&L up to $300M. Former Head of Innovation. EMBA University of St. Gallen

NICOLA
FANTINI Board and Chief Product Officer

Serial tech entrepreneur and angel investor. SICTIC board member and jury President. BoD and CEO Spectas, ScaleTools, CloudBroker.

MICHAEL
BOYLE Strategy advisor, USA

Experienced CIO/COO, Fortune 100 executive, startup advisor. 30 y in tech startup & venture capital.

ROSSANA
RICCO-RODGERS Board Member, CMO

Executive. 20+ y Digital transformation, products dev and strategic planning. AI, Blockchain, IoT & Advanced Analytics.

ALESSANDRO
BRUN Perfumes & Luxury Business Dev

Director Global Executive Ms of Luxury Management (GEMLux) (Polit. Milano). Expert of quality & supply management in luxury markets.

SERGEY
PONOMAREV Technical Lead

12y as technical project leader. Projects in different areas: audit, visualization of big data, images processing.

ALESSANDRO
TACCONELLI Communications & Business Dev

Expert in the premium food & wine productions. Author of a wine dictionary. MS in Food & Wine technology & economy

ROMAN
KOCEMBA CFO

Executive. 15y in industrial sector in Finance and Operations. IEMBA HSG

LORENZO
FORNAROLI Supply Chain & Logistic Advisor

Executive. 25y supply chains with international corporations and startups in the hi- tech, FMCG, industrial, fashion & retail.

ANASTASIYA
SHVETSOVA QA Engineer

Experienced in testing processes & functional testing, MS in supply chain management.

FREDERIC
LAUCHENAUER Agriculture Advisor

Angel Investor. 25y in supply chain & operations in Givaudan, Syngenta and Monsanto.

AERON
BUCHANAN Blockchain Advisor

Member of the original Ethereum team as COO Europe. Executive VP Web3Foundation.

FERNANDO
REY GAIDO Operations Manager

Tech-savvy lawyer, experience in Blockchain projects. 10+ y leading major industrial contracts at YPF

MARCIO
FARAH LATAM Business Dev & sales

Exec. with 25 y in business dev & marketing, large experience in Syngenta, Dupont and Monsanto

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“We have chosen Authena for this project because they impressed us with their innovation, technology, agility and speed. We see this as the first step towards a platform technology that will allow us to better serve our customers by providing enhanced security, information and value.”

- R. Sommerhalder, Head of Marketing

“Traceability and Authenticity is what Authena’s technology brings to the world of Luxury and to the safeguard of Made in Italy”.

- TAVAR

In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.

- Masque Milano

“Authena App is very useful because it allows us to transmit our passion and certifies the authenticity of our wines.”

- V. Roberto Dragani

“To earn your consumers’ trust you must be authentic and consistent over time. This can be communicated trough the technology provided by Authena”

- Piera Martellozzo

“We are so glad to be part of this great Swiss project.”

- Giacomo Rallo

“Authena protects our brand every step of the way, providing technological solutions for our wines.”

- Marco Arlunno

Authena in the news

Latest Articles and Tweets

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The Luxury Innovation Award is a global contest for the emerging luxury startups developing innovative solutions for the luxury industry. The competition is organized by the Luxury Venture Group, a Swiss-based incubator,
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