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industries plagued bytraceability and counterfeiting problems

We revolutionize how brands protect their products, their reputation and their customers

Food & Beverages
Agriculture
Fragrances
Pharmaceuticals
Pharmaceuticals
Fashion
Fashion
Many industries are plagued by traceability and counterfeiting problems, which result in:
  • Threat to brand name and reputation
  • Health threats: endangering human lives
  • Loss of revenues
  • Environmental risk: wildlife, water and soil
  • Loss of jobs, lower tax collection, less fund dedicated to R&D

Solution

AUTHENA is the only solution on the market able to integrate efficiently

  • Fraudulent re-filling protection
  • Traceability and grey market prevention
  • Product opening identification
  • Effective end user direct engagement
  • Instantaneous authentication of genuine product

NOW IS THE TIME

Several factors have converged to make NOW the perfect time for Authena

Globalization and Demand for Luxury Products

Recent NFC* Technology regulations

E-commerce Exponential Growth due to COVID19

Strong increase of consumer's demand for product information, transparency and traceability

We created a platform which tags, tracks, and authenticates fine goods.

Our Product Tag

Our patent pending NFC tag solution leverages encrypted tamper-proof blockchain technology to track a product from production to consumption and features re-filling protection and anti-peeling.

A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION

Our app or a direct NFC connection grants instant access to product history, sustainability certifications and proof of authenticity. Faster and safer than any solution based on QR code or image recognition.

Our solution is fully scalable

We use blockchain in scalable way

EASY TO INSTALL

Via common labelling machines or integrated in the packaging

EASY TO INTEGRATE

In a complete supply-chain tracking system and inventory system

While other authentication companies protect the package, Authena protects the product (also against fraudulent refilling) and allows instantaneous consumer’s verification. That is why we were selected as TopPick in the category blockchain at TechCrunch Disrupt Berlin 2019

Meet The Team

Our team is led by executives with years of industry experience and entrepreneurship

MATTEO
PANZAVOLTA CEO

Executive. 18+ y in Operations and Marketing  in GE, Honeywell, Alstom. P&L up to $300M. Former Head of Innovation. EMBA University of St. Gallen

NICOLA
FANTINI Board and Chief Product Officer

Serial tech entrepreneur and angel investor. SICTIC board member and jury President. BoD and CEO Spectas, ScaleTools, CloudBroker.

MICHAEL
BOYLE Strategy advisor, USA

Experienced CIO/COO, Fortune 100 executive, startup advisor. 30 y in tech startup & venture capital.

ROSSANA
RICCO-RODGERS Board Member, CMO

Executive. 20+ y Digital transformation, products dev and strategic planning. AI, Blockchain, IoT & Advanced Analytics.

ALESSANDRO
BRUN Perfumes & Luxury Business Dev

Director Global Executive Ms of Luxury Management (GEMLux) (Polit. Milano). Expert of quality & supply management in luxury markets.

SERGEY
PONOMAREV Technical Lead

12y as technical project leader. Projects in different areas: audit, visualization of big data, images processing.

ALESSANDRO
TACCONELLI Italy Business Dev & sales

Expert in the premium food & wine productions. Author of a wine dictionary. MS in Food & Wine technology & economy

ROMAN
KOCEMBA CFO

Executive. 15y in industrial sector in Finance and Operations. IEMBA HSG

LORENZO
FORNAROLI Supply Chain & Logistic Advisor

Executive. 25y supply chains with international corporations and startups in the hi- tech, FMCG, industrial, fashion & retail.

ANASTASIYA
SHVETSOVA QA Engineer

Experienced in testing processes & functional testing, MS in supply chain management.

FREDERIC
LAUCHENAUER Agriculture Advisor

Angel Investor. 25y in supply chain & operations in Givaudan, Syngenta and Monsanto.

AERON
BUCHANAN Blockchain Advisor

Member of the original Ethereum team as COO Europe. Executive VP Web3Foundation.

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“We have chosen Authena for this project because they impressed us with their innovation, technology, agility and speed. We see this as the first step towards a platform technology that will allow us to better serve our customers by providing enhanced security, information and value.”

- R. Sommerhalder, Head of Marketing

In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.

- Masque Milano

“Authena App is very useful because it allows us to transmit our passion and certifies the authenticity of our wines.”

- V. Roberto Dragani

“To earn your consumers’ trust you must be authentic and consistent over time. This can be communicated trough the technology provided by Authena”

- Piera Martellozzo

“We are so glad to be part of this great Swiss project.”

- Giacomo Rallo

“Authena protects our brand every step of the way, providing technological solutions for our wines.”

- Marco Arlunno

Authena in the news

Latest Articles and Tweets

Intervew with Piera Martellozzo, owner of the #winery PIERA 1899

Watch our intervew with Piera Martellozzo, owner of the #winery PIERA 1899 : Interesting insights on the wine market evolution, digitalization and consumer trust.
Forbes

In 2019, Deependra Pandey founded the Luxury Venture Group (LVG), a first-of-its-kind Swiss incubator dedicated to the collaboration between startups operating in the luxury space, established luxury brands and investors.
Curious to know how a wine lover can interact with products protected by our technology?
Luxury Venture Group

Geneva, 28 August 2020 – A grand finale! The 4 winners out of 149 applicants from 34 countries around the world were announced for the first ever edition of the Luxury Innovation Award™ in 2020 organized by Luxury Venture Group (LVG).
Authena blockchain product verification

Authena Blockchain Product Verification Watch Video
Startupticker

The Luxury Innovation Award is a global contest for the emerging luxury startups developing innovative solutions for the luxury industry. The competition is organized by the Luxury Venture Group, a Swiss-based incubator,
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