Authena - Product Authentication & Brand Traceability

Adopted by

Today many companies and manufacturers are plagued by traceability and counterfeiting problems

confirmation of originality of chemicals in agriculture and crop protection

Authenticity of Pharmaceuticals

confirmation of originality of perfumes and fragrances in the cosmetics industry

Authenticity of Food & Beverages

confirmation of originality of branded clothes and accessories in the fashion industry

Authenticity in Fashion

we revolutionize how brands protect their products, reputation and customers

Authena anticounterfeit and traceability solution

Poor or absent traceability systems, smuggling and counterfeiting damage the whole value chain as they:

Threaten brand name and reputation
Reduce authorized sales
Trigger the cut of funds destined to R&D
Endanger the health of end-users
Increase environmental risks for water, soil and wildlife
Cause the loss of jobs and lower governments’ tax collection

ANTI-COUNTERFEIT SOLUTION

AUTHENA technology framework

Plug & Play. Open to be integrated in B2C environments and in the most complex B2B setups
End-to-end. Prevents counterfeiting, grants traceability and revolutionizes brand experience

Our product authentication solution is flexible and fully scalable

Our base authentication technology is built on a synergy between:

BLOCKCHAIN VERIFICATION

To store and verify product info, proof of authenticity, and change of ownership, ensuring data transparency and allowing digital audits

NFC PRODUCT TAGS

Near Field Communication physical/digital seals permanently linked to products, featuring fraudulent refilling and dilution protection

We combine and integrate different technologies and IoT devices to create the best possible version of Authena technology framework to fulfill our customer’s needs.

Learn more

NOW IS THE TIME

Now more than ever you need the support of Authena for your business

profits through software and authentication solutions

Illegality threatens the achievement of the UN SDGs. Illicit activities deny governments of incomes destined to investments in public services, increase job loss and damage human lives and the environment

payment for original and authentic branded products

The recent wide adoption of NFC technology in fields that require high levels of security such as electronic passports and "contactless" credit cards proves the reliability of this solution

secure online shopping with a guarantee of product authenticity

The ecommerce exponential growth due to COVID 19 pandemic triggered unscrupulous illicit behaviors and has caused an unprecedented increase in smuggling and forgery operations

Consumers are increasingly concerned about information, transparency, traceability and sustainability of their purchases. Tell them the story and prove them the impact behind your products

We created a platform to tag, track, & prove the authenticity of high value products

Our Product authentication Tag

Our patent pending NFC tag uses encrypted blockchain technology. This makes our authentication solution tamper-proof. The label allows you to track your product from production to consumption and features re-filling protection and anti-peeling.

Authena wine anticounterfeiting solution

A tap of a smartphone instantaneous connection

Our app or a direct NFC connection grants instant access to product history, sustainability certifications and proof of authenticity. Faster and safer than any solution based on QR code or image recognition.

Meet The Team

Our team is led by executives with years of industry experience and entrepreneurship

MATTEO
PANZAVOLTA CEO

Executive. 18+ y in Operations and Marketing in GE, Honeywell, Alstom. P&L up to $300M. Former Head of Innovation. EMBA University of St. Gallen

NICOLA
FANTINI Board Member, CPO

Serial tech entrepreneur and angel investor. SICTIC board member and jury President. BoD and CEO Spectas, ScaleTools, CloudBroker.

MICHAEL
BOYLE Strategy advisor, USA

Experienced CIO/COO, Fortune 100 executive, startup advisor. 30 y in tech startup & venture capital.

ROSSANA
RICCO-RODGERS Board Member, CMO

Executive. 20+ y Digital transformation, products dev and strategic planning. AI, Blockchain, IoT & Advanced Analytics.

ALESSANDRO
BRUN Perfumes & Luxury Business Dev

Director Global Executive Ms of Luxury Management (GEMLux) (Polit. Milano). Expert of quality & supply management in luxury markets.

SERGEY
PONOMAREV Technical Lead

14y as technical project leader. Projects in different areas: audit, visualization of big data, images processing.

ALESSANDRO
TACCONELLI Operations Manager

Expert in the premium food & wine productions. Author of a wine dictionary. MS in Food & Wine technology & economy

ROMAN
KOCEMBA CFO

Executive. 15y in industrial sector in Finance and Operations. IEMBA HSG

LORENZO
FORNAROLI Supply Chain & Logistic Advisor

Executive. 25y supply chains with international corporations and startups in the hi- tech, FMCG, industrial, fashion & retail.

FREDERIC
LAUCHENAUER Agriculture Advisor

Angel Investor. 25y in supply chain & operations in Givaudan, Syngenta and Monsanto.

AERON
BUCHANAN Blockchain Advisor

Member of the original Ethereum team as COO Europe. Executive VP Web3Foundation.

FERNANDO
REY GAIDO Operations Manager

Tech-savvy lawyer, experience in Blockchain projects. 10+ y leading major industrial contracts at YPF

MARCIO
FARAH LATAM Business Dev & sales

Exec. with 25 y in business dev & marketing, large experience in Syngenta, Dupont and Monsanto

VIKTOR
KOPYCHKO Full Stack Web developer

5y experience, 2 years as Lead Dev. Diverse technologies stack including Ruby, JavaScript, TypeScript, Java, Ruby on Rails, Express, Angular, React, SQL, MongoDB. MS in Applied Mechanics.

DINA
KOMAROVA Lead QA engineer

QA engineer with 9 years experience, 6 years as a QA Lead. Certified ISTQB Tester. MS in Computer Science.

YEVHENII
DZHURA Full Stack Developer

3y as Full Stack Developer & Team leader. Experienced with RoR, Angular, NodeJS, AWS. MS in Cyber Security.

KIRILL
KURINNOY Full Stack Developer

3y as Full Stack Developer. Experienced with Angular, NodeJS, WordPress, AWS. MS in Computer Science.

DENYS
KORNIIENKO Full Stack Developer

2y as Full Stack JS Developer. Experience with TypeScript, NodeJS, React, Angular, AWS. MS in Engineering Technology.

NIKITA
SCHERBININ Android Developer

3y in Android Development. Experienced with Kotlin, Java, XML, Python, Google and Firebase APIs, Material Design. MS in Computer Science..

ANASTASIIA
KRYVENKO Junior QA engineer

Experienced in manual testing of web and mobile software. MS in Applied Linguistics.

HO TRI
LUC Junior Full Stack Developer

Experience with Java, Python, Angular and NodeJS. MS in Cyber Security.

DEJAN
MILENOVIC CTO, Internet of Things Advisor

Industrial Internet of Things expert. Tech Entrepreneur. 20y in Industrial Product Development

MARCUS
OSWALD Innosuisse Coach

CEO Innovationfund SZKB. Coach, Angel Investor & Advisor to top Swiss startups

“We have chosen Authena for this project because they impressed us with their innovation, technology, agility and speed. We see this as the first step towards a platform technology that will allow us to better serve our customers by providing enhanced security, information and value.” - R. Sommerhalder, Head of Marketing

“Traceability and Authenticity is what Authena’s technology brings to the world of Luxury and to the safeguard of Made in Italy”. - TAVAR

In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field. - Masque Milano

“Authena App is very useful because it allows us to transmit our passion and certifies the authenticity of our wines.” - V. Roberto Dragani

“To earn your consumers’ trust you must be authentic and consistent over time. This can be communicated trough the technology provided by Authena” - Piera Martellozzo