THE PROBLEM
The rapid growth in population and the consequent increase of the food demand made the agricultural market reach the size of 250.5 billion in 2020. It is estimated that between 10% and 25% of products for agriculture on the market are counterfeited.
THE RISKS
Illegally produced products for agriculture:
Are not tested, endangering human health |
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Can damage crops, soils and wildlife |
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Might negatively influence the effectiveness of treatments |
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Result in lower tax collection, job losses and lower investments in R&D |
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Threaten agrochemical industries’ name and reputation |
THE SOLUTION
We created a platform to tag, track, and instantaneously authenticate agrochemical products
OUR PRODUCT TAG
A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION
We have chosen Authena for this project because they impressed us with their innovation, technology, agility and speed. We see this as the first step towards a platform technology that will allow us to better serve our customers by providing enhanced security, information and value.
THE BENEFITS
While other authentication companies protect the package, Authena protects the product against fraudulent refilling and allows instantaneous farmer’s verification
BRING THE POWER OF BLOCKCHAIN TO CROP PROTECTION
Our physical tag features a real-time, tamper-proof digital protection
FARMER APP ALLOWING:
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Instantaneous integrity & authenticity check |
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Direct connection with producers |
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Establishment of large-scale anticounterfeiting solutions |
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Ease of use at different levels of digital maturity |
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Instantaneous report for victims of counterfeiting |
PRODUCER DASHBOARD FEATURING:
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End-to-end traceability system |
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Management of product info and details |
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Real time precise end-user analytics |
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Two-way communication system |
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Powerful marketing tool to engage with end-users |
MARKETING BENEFITS
