Jan 01
Wednesday, Jan 01, 2020 , Sergey Ponomarev

Authena Fragrances for Masque Milano

Reinvent your brand experience & protect your products, reputation & customers with Authena Fragrances, the first app to identify and authenticate perfumes.

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Nov 20
Wednesday, Nov 20, 2019 , Sergey Ponomarev

Wine: future prospects and zero tolerance towards counterfeiting

“Wine is bottled poetry”. It is necessary to internalize this aphorism of Robert Louis Balfour Stevenson – Scottish writer, playwright and poet – to understand how important it is to have a cultural approach to analyze the economic dynamics of the drink of the gods.

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Nov 12
Tuesday, Nov 12, 2019 , Sergey Ponomarev

Authena selected as Top Pickin the category blockchain at TechCrunch Disrupt Berlin 2019

Authena has been selected as the Top Pick in the category blockchain at TechCrunch Disrupt Berlin Challenging as it was, TechCrunch editors had a (wicked fun) job to do — select up to five early-stage startups they felt represent the best of their specific tech category. This remarkable cadre of early-stage startups knocked our proverbial […]

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Sep 03
Tuesday, Sep 03, 2019 , Sergey Ponomarev

Blockchain Equals Trust in Today’s China

In March 2019, LVMH confirmed that it’s developing a blockchain aimed at tracking the authenticity of the group’s products. The world of luxury fashion has a thing for Silicon Valley. From the recent Moncler and Fendi hackathons to the Brunello Cucinelli symposium held at the fashion brand’s lush Solomeo,…

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Jul 12
Friday, Jul 12, 2019 , Sergey Ponomarev

Platform uses the blockchain to track wine chain production

Tracking the wine production chain also by consumers In addition, consumers have at their disposal an app, by which they are rewarded for interacting with the brands. Licensed partners in the production chain of the beverages also have at their disposal an app to do all the tracking.

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Apr 03
Wednesday, Apr 03, 2019 , Sergey Ponomarev

MassChallenge Israel Announces 52 Startups for the 2019 Cohort

JERUSALEM – MassChallenge Israel, part of MassChallenge’s global network of zero-equity startup accelerators, today announced the 52 startups, selected from nearly 500 candidates in Israel and more than 40 countries around the world, that will participate in the 2019 MassChallenge Israel cohort. “MassChallenge Israel accelerated startups are creating meaningful solutions for real challenges across industries,” […]

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