Fighting Counterfeits With Advanced Technology

27 Apr, 2023

As counterfeiters’ methods become increasingly sophisticated, a combination of technologies, like blockchain and IoT devices, is needed to secure the global pharma supply chain and protect manufacturers and patients.

– Matteo Panzavolta CEO & Founder at Authena

Thriving Authena wins over high-end fashion brand

29 Mar, 2023

Casella Meyer, a high-end fashion brand known for its focus on fabrics and embellishment, has announced a partnership with Authena. The Glomo awarded Swiss technology startup specialized in authenticity and traceability is witnessing robust commercial momentum.

Authena is the first ever Swiss company to win a Global Mobile Award

13 Mar, 2023

Authena, leader in IoT & blockchain solutions for secure product authentication, supply chain tracking, and interactive manufacturer-consumer communication, was the first ever Swiss company to win a Glomo Award at the Mobile World Congress. This prize, often won by tech giants such as Samsung, Huawei or Apple, was awarded to Authena for Best Mobile Innovation for Web3.

IoT traceability, NFT phygital authentication & metaverse portability at scale for Web3 with Authena

05 Jan, 2023

Zug-based company poised to save companies billions in counterfeiting and product fakes with powerful IoT sensor-based blockchain technology using the tap of a smartphone

@ Swisstech Pavilion, Tech West Venetian Expo, Eureka Park, Booth Demos #61433

Authena at NOAH conference 2022

28 Dec, 2022

Authena deploys IoT and blockchain against counterfeiting

02 Feb, 2022

Authenticity, tracking and instant verification of high-value products is the goal of Authena, which offers solid guarantees on the quality and provenance of wine, industrial parts, fragrances, pharmaceuticals and more.

How Blockchain Technologies Can Support the Distribution of Pharmaceuticals and Reduce Counterfeiting

27 Jan, 2022

Since 2008, blockchain technologies have been implemented across a variety of industries and found evermore innovative uses. With the hopes of boosting distribution, traceability, and avoiding counterfeiting in the process, what does this technology hold for pharma?

Counterfeiting: a phenomenon that involves 90% of devices

20 Jan, 2022

To combat counterfeiting and protect brands and consumers Authena presents its revolutionary blockchain and IoT-based solutions at CES 2022.

A chat with Matteo Panzavolta about what’s new from Authena at CES 2022

17 Jan, 2022

Las Vegas – On the occasion of the latest edition of CES 2022, the International Consumer Electronics Show in Las Vegas, we had the pleasure to discuss with Authena’s CEO Matteo Panzavolta about upcoming news from his company.

Authena unveils its new blockhain and IoT-based solutions L1VE and M3TA

07 Jan, 2022

Authena is showcasing L1VE ^TM and M3TA ^TM solutions at CES 2022 that enable brands to optimize supply chains and offer the world’s most secure verification system for end users, ensuring physical and digital assets are authenticated across the Metaverse.

Blockchain and NFC to protect fashion & luxury from counterfeiting

20 Dec, 2021

In recent years, global supply chains have proven to be vulnerable to a rapidly growing phenomenon: counterfeiting. The so-called grey market, which concerns all those products – original or counterfeit – that are marketed through unauthorized channels, has seen a strong increase due to the lack of transparency within the distribution chain.

The world’s first hybrid and crypto-artistic perfumery

20 Dec, 2021

It is the visionary idea born from the partnership between the Swiss startup Authena, one of the leading providers of blockchain-based solutions, and Masque Milano

New system from Zug company detects wine counterfeits

08 Dec, 2021

The Zug-based company Authena has developed a new global security seal for wine bottles. 3,000 bottles from the Schuler St. Jakobs winery in Seewen are now being made counterfeit-proof using this technology.

Zug start-up makes wine tamperproof

08 Dec, 2021

Wine is easy to counterfeit, but the fakes are difficult to detect. The new “Château Marlen” from the Schuler St. Jakobs winery will be counterfeit-proof thanks to crypto-technology.

Schuler St. Jakobs Winery and Authena make wine tamper-proof

06 Dec, 2021

Schuler St. Jakobs Winery, in collaboration with the Swiss start-up Authena, presents a Swiss first: For the first time, it is now possible to make a wine bottle tamper-proof with an electronic security seal and blockchain technology. Schuler and Authena are thus setting a new course in the Swiss wine trade.

Authena and Masque Milano create an NFT collection associated with real assets

03 Dec, 2021

The collection is available on OpenSea

Maintaining product authenticity: The solution to a serial problem

01 Dec, 2021

While the pharmaceutical spotlight has shined brightest on COVID-19 vaccines and treatments, the undertone of counterfeit medicines continued unphased. Lina Adams takes a look through the current issues in the industry to discover what pharma companies can do to stop this devastating, yet lucrative, sector. …Pages 18-19

Protected from fakes

01 Dec, 2021

How can we protect ourselves from counterfeiting? Authena has developed a solution to trace the supply chain and guarantee the authenticity of products that benefits the export of high-quality quality made in Italy products.

Interview with Matteo Panzavolta, founder and CEO of Authena

30 Nov, 2021

IoT and Blockchain are the future of the fight against counterfeiting

Perfume counterfeiting. New perspectives

29 Nov, 2021

Not just finance: the increasingly rapid developments of blockchain are leading to the the realization of projects based on this technology also in different sectors, in the supply chain. In particular, for the artistic perfumery, it could become an effective weapon to stem the damage caused by counterfeiting. Allure tells the pioneer case of Authena and Masque Milano.

From Authena innovative solutions against counterfeiting, from food to drugs

16 Nov, 2021

Technologies that enable tracking of the supply chain and ensure product authenticity and quality.

Blockchain and IoT against fakes, Authena’s Nfc platform

10 Nov, 2021

Blockchain and Internet of Things to protect products from counterfeiting. All it takes is a smartphone to read an Nfc chip and on the screen appears everything there is to know about the originality of a good, from the supply chain to the distributors.

Grey market: the parallel market of luxury

09 Nov, 2021

An example of the economic practice of arbitrage, the grey market impacts retail in certain industries substantially. New technologies, however, are available to contain the phenomenon.

Matteo Panzavolta explains how to fight product counterfeiting thanks to blockchain

04 Nov, 2021

Interview with the CEO of Authena, a leading provider of blockchain technology-based solutions to track the supply chain and enable end-to-end interactive communication between manufacturers and end users.

Technology to protect quality and transparency

01 Nov, 2021

To combat counterfeiting and Italian sounding and to meet the needs of consumers who are increasingly concerned about the quality and sustainability of the food they buy, the food & beverage industry is making increasing use of 4.0 technologies.

The Swiss startup Authena is fighting against counterfeiting in Dubai

21 Oct, 2021

The tech company is at the forefront of the fight against counterfeit products and a lack of transparency in supply chains around the world. With the support of Innosuisse, the innovative startup will take part in this year’s GITEX in Dubai from October 17 to 21. Authena’s goal is international networking and acquisition of new major customers in the pharmaceutical, agrochemical and luxury goods sectors

The Authena-Masque Milano case

20 Oct, 2021

Blockchain and Nfc against the billion dollar counterfeit market.

Blockchain for the Supply Chain

07 Oct, 2021

The Swiss-based company Authena raises a 2.3 million francs investment.

Agriculture and counterfeiting: blockchain and NFC transmitters protect the plant protection supply chain

30 Sep, 2021

Thanks to Authena, Lonza Speciality Ingredients (LSI) can protect its agrochemicals from production to distribution to the end consumer with a solution based on NFC seals encrypted via blockchain, ensuring complete transparency and traceability. Consumers can instantly verify their authenticity with a simple “tap” on their smartphone.

Digital Shapers 2021

27 Sep, 2021

The CEO of Authena, Matteo Panzavolta, has been included in the Decentralizers’ section of the 2021 Digital Shapers in Switzerland. This category includes people which, for security and confidentiality, distribute the data around the world – with apps, blockchain, cloud & Co.

CHF 2.3 million for Authena’s fight against counterfeiting

23 Sep, 2021

Authena has developed a globally unique solution to make products secure and supply chains transparent with the use of blockchain-based technology. This new funding will be used to ensure continued growth and the development of new prototypes for major customers.

Authena raises 2.3 million and sets its sights on the pharma industry

17 Sep, 2021

The Zug-based start-up closes a new round of financing this Thursday. It has developed an electronic seal to protect brands against counterfeiting and product diversion.

Swiss startup Authena together with Lonza Specialty Ingredients (lsi) to safeguard the Agricultural Industry

14 Sep, 2021

Authena, the Swiss company among the world’s leading providers of blockchain-based solutions to ensure supply chain tracking, has always been at the forefront of the fight against product counterfeiting, parallel imports, and pharmaceutical diversion globally.

With blockchain against counterfeiting

30 Aug, 2021

Global product traceability leads to a new quality of transparency that can effectively protect affected companies from massive revenue losses due to counterfeiting. Swiss startup Authena is now the world’s leading provider of blockchain-based technology solutions for tracking supply chains and creating interactive end-to-end communication between manufacturers and end-consumers. The Journal exclusively publishes an interview with Matteo Panzavolta, the Founder and CEO of Authena AG.

Authena protects products on the way to the customer

03 Aug, 2021

With NFC tags and a blockchain solution, Authena prevents products from being counterfeited, opened prematurely or strayed from the right path.

A blockchain seal protects fine wine from counterfeiters

26 Jun, 2021

A Zurich-based startup networks producers and consumers with physical-digital seals. This makes wine fraud almost impossible.

Text by Ruth Fulterer and illustration by Jonas Oesch

How a start-up combats counterfeit products

16 Jun, 2021

Authena, a start-up based in Zug, has developed a technology to prevent product counterfeiting. Now the the company has acquired a major customer in Lonza Specialty Ingredients – and a new financing round is about to be completed

Partnership with Authena – Lonza relies on blockchain

04 Jun, 2021

The agrochemical and pharmaceutical supplier Lonza wants to optimize agricultural supply chains with the help of the blockchain. A pilot project in Brazil is showing how to prevent pesticides counterfeiting. A rollout in Switzerland is already being planned.

Lonza relies on blockchain to fight counterfeit phytosanitary products

01 Jun, 2021

Lonza, the Swiss company active in the chemical and pharmaceutical industry, wants to optimize agricultural supply chains using blockchain. A pilot project in Brazil is exploring this technology to fight against counterfeit phytosanitary products. Deployment in Switzerland is already planned.

Schweizer Startup schützt Landwirtschaft vor Milliarden-Verlusten

31 May, 2021

Lonza Specialty Ingredients geht strategische Partnerschaft mit Schweizer Startup Authena ein, um seine Produkte zu schützen und die Transparenz in den Lieferketten durch Blockchain-basierte Technologien zu erhöhen.

Tavar incontra Authena

20 Apr, 2021

Quando un cliente sceglie Tavar deve sentirsi protetto e avere la certezza di affidarsi a un prodotto di altissima qualità. Per questo motivo ci siamo legati ad Authena, azienda svizzera ideatrice di una piattaforma basata sulla blockchain, capace di rivoluzionare il modo in cui i brand proteggono i loro prodotti, la loro reputazione e i loro consumatori.

Von diesen leuten hat vielleicht einer die jahrhundert-idee

12 Apr, 2021

Frankfurt/Main – Gründer mit coolen Ideen gesucht! Trotz Corona-Pandemie findet der Gründerpitch der HSG Alumni (Hochschule St. Gallen) auch 2021 statt. In einer spannenden Zoom-Konferenz wurden jetzt schon 20 Halbfinalisten ermittelt.

These are the Top Blockchain Companies in Europe (2021)

18 Jan, 2021

This article showcases our top picks for the best Europe based Blockchain companies. These startups and companies are taking a variety of approaches to innovating the Blockchain industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.

Lonza é pioneira em tecnologia para melhorar a rastreabilidade e a autenticidade de produtos para a proteção de culturas

09 Dec, 2020

Como em todos os setores, as relações no setor de proteção de culturas dependem da confiança. Os produtores precisam ter certeza que os produtos que utilizam são genuínos e que podem ter a garantia de ter um fornecimento confiável no futuro. Por outro lado, os fabricantes querem ajudar os clientes a utilizar seus bens e serviços de forma correta, segura e da maneira mais eficiente possível.

Lonza and Authena team up to improve crop protection

23 Nov, 2020

Lonza Crop Protection and the Swiss start-up company Authena are pioneering digital technology to improve product traceability and authenticity of crops. The technology will initially be piloted as a prototype in Brazil.

Lonza joins forces with Authena to improve traceability and authenticity in crop protection

19 Nov, 2020

As in every other sector, relationships in the crop protection industry depend on trust. Farmers need assurance that the products they are using are genuine, and that they can be guaranteed to receive a reliable future supply. Manufacturers, meanwhile, want to help customers use their goods and services correctly, safely and in the most efficient way possible.

Sigillo HI-TECH

27 Oct, 2020

Il forlivese Matteo Panzavolta è la mente di Authena, la startup svizzera che brevetta sigilli digitali per proteggere l’autenticità dei prodotti e prevenire le contraffazioni

“Attraverso il nostro sigillo, il consumatore può istantaneamente avere accesso a tutta la storia e il percorso di un prodotto e, soprattutto, avere la certezza che il prodotto è autentico e non è mai stato aperto.”

SWITZERLAND’S TOP ICT STARTUPS 2020

23 Sep, 2020

AUTHENA: The best startup according to the TOP 100 Public Vote

The TOP 100 Public Vote runs parallel to the expert jury ranking and allows the public—everyone with a LinkedIn account can cast one vote—to choose the most promising startup.

Gewinner der TOP 100-Publikumsabstimmung

15 Sep, 2020

Die TOP 100 Publikumsabstimmung, welche parallel zum Experten-Ranking läuft, war die Chance für das Publikum, ein vielversprechendes Schweizer Startup hervorzuheben. Der Gewinner der diesjährigen Publikumsabstimmung ist das Zuger Unternehmen Authena (vormals Acatena), dessen patentierte Technologie die Rückverfolgung von Produkten vom Standort bis zum Verbraucher ermöglicht und so zur Verhinderung von Fälschungen und Betrug beiträgt.

Authena gewinnt Publikumswahl

09 Sep, 2020

Beim diesjährigen Public Voting wurde das Blockchain-Startup Aca­tena auf Platz eins gewählt. Mit seinem ­mobilen End-to-end-Marketingsystem erlaubt die Firma die Nachverfolgung von Produkten vom Produktionsstandort bis zum Verbraucher. Das System ermöglicht dank einer Transponder-Lösung die direkte Interaktion mit dem Smartphone des Verbrauchers, was dem Hersteller oder Vertreiber einen direkten Kanal zum Konsumenten öffnet.

Authena and The Rayy win the Luxury Innovation Award

31 Aug, 2020

The Luxury Venture Group has closed the first edition of the Luxury Innovation Award after presenting award prizes to four winners. Acatena and The Rayy from Switzerland are among the winners.

The Luxury Innovation Award is a global contest for the emerging luxury startups developing innovative solutions for the luxury industry.

Luxury Venture Group Selects Its First Luxury Innovation Award Start-Up Winners

30 Aug, 2020

Towards a Swiss Luxury Valley

Everyone knows about the Silicon Valley, the unique ecosystem of established companies, startups, venture capitalists, business incubators and university labs, all focused on tech. Deependra Pandey observed that Switzerland was missing such an ecosystem in the luxury space.

L’innovation et le luxe récompensés à Genève

28 Aug, 2020

150 startups de 40 pays

Pour cette première édition, ce ne sont pas moins de 150 startups qui ont envoyé leur dossier, provenant de près de 40 pays. Après une journée de pitchs, le jury a sélectionné hier soir quatre vainqueurs, parmi eux, Lanéva, une compagnie de bateaux électriques et écologiques basée à Monaco.

Winners Announced for the Luxury Innovation Award™ 2020 Edition

28 Aug, 2020

149 Applicants. 34 Countries. 9 Finalists. 4 Winners

Geneva, 28 August 2020 – A grand finale! The 4 winners out of 149 applicants from 34 countries around the world were announced for the first ever edition of the Luxury Innovation Award™ in 2020 organized by Luxury Venture Group (LVG). A panel of 21 jury members selected the winners in four categories.

Wine: future prospects and zero tolerance towards counterfeiting

20 Nov, 2019

“Wine is bottled poetry”.

It is necessary to internalize this aphorism of Robert Louis Balfour Stevenson – Scottish writer, playwright and poet – to understand how important it is to have a cultural approach to analyze the economic dynamics of the drink of the gods.

Authena selected as Top Pick in the category blockchain at TechCrunch Disrupt Berlin 2019

12 Nov, 2019

Challenging as it was, TechCrunch editors had a (wicked fun) job to do — select up to five early-stage startups they felt represent the best of their specific tech category. This remarkable cadre of early-stage startups knocked our proverbial socks off. Cold toes notwithstanding, we think you’ll be equally impressed…

Blockchain Equals Trust in Today’s China

03 Sep, 2019

In March 2019, LVMH confirmed that it’s developing a blockchain aimed at tracking the authenticity of the group’s products.

The world of luxury fashion has a thing for Silicon Valley. From the recent Moncler and Fendi hackathons to the Brunello Cucinelli symposium held at the fashion brand’s lush Solomeo,…

Platform uses the blockchain to track wine chain production

12 Jul, 2019

Tracking the wine production chain also by consumers

In addition, consumers have at their disposal an app, by which they are rewarded for interacting with the brands. Licensed partners in the production chain of the beverages also have at their disposal an app to do all the tracking.

MassChallenge Israel Announces 52 Startups for the 2019 Cohort

03 Apr, 2019

JERUSALEM – MassChallenge Israel, part of MassChallenge’s global network of zero-equity startup accelerators, today announced the 52 startups, selected from nearly 500 candidates in Israel and more than 40 countries around the world, that will participate in the 2019 MassChallenge Israel cohort.

“MassChallenge Israel accelerated startups are creating meaningful solutions for real challenges across industries,” said Yonit Golub Serkin,