Authena - Fragrances & Cosmetics end-to-end traceability & anticounterfeit

THE PROBLEM

	7.8% of annual sales in the personal care sector is lost due to counterfeiting
	According to the OECD, in 2016 the international counterfeit makeup trade was estimated to be worth $5.4 billion. Today it is still increasing
	Only in Europe, the counterfeiting of perfumes and cosmetics causes every year an annual turnover loss of about 4.7 billion euros

THE RISKS

Illegal makeups, fragrances and skincare products:

	Are not tested, and might contain unapproved dangerous toxins and stabilisers causing skin rashes, asthma, sinus problems and more
	Negatively influence the brand name and reputation of legal producers
	Result in lower tax collection, job losses and minor investments in R&D

THE SOLUTION

We created a secure platform to univocally tag, track, and instantaneously authenticate perfumes and cosmetics

OUR PRODUCT TAG

Our patent pending NFC tag leverages encrypted tamper-proof blockchain technology to track each single item from production to product opening and features refilling protection and anti-peeling.
Its style can be customized for a perfect integration with your label, package or bottle design.

A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION

Our app or a direct NFC connection allows consumers to check the authenticity of each single purchase they are about to make. A simple tap grants instant access to product history, certifications and intended applications. Faster and safer than any solution based on QR code or image recognition.

THE BENEFITS

While other authentication companies protect the package, Authena protects the product against fraudulent refilling and allows instantaneous verification without the need for specific tools or expertise in the field

Protect
IPRs

Defend your IPRs and your Brand Equity. Feel free to develop and promote new products safely

Monitor
products

Track your products until the final customer. Detect product infiltrations and original stolen products

Safeguard
consumers

Drive out counterfeited perfumes from the market and safeguard your customers’ health and money

Defend
distributors

Protect your official commercial partners from product diversion and illicit markets

REVOLUTIONIZE YOUR BRAND EXPERIENCE AND PROTECT YOUR PRODUCTS, REPUTATION & CUSTOMERS

Our physical tag features a real-time, blockchain-encrypted digital protection

AUTHENA APP ALLOWING:

	Instantaneous integrity & authenticity check
	Direct interaction with the product
	Straight connection producers-distributors-consumers
	Creation of customized libraries
	1-click report in case of opened/fake product

POWERFUL DASHBOARD ENABLING:

	Destination-specific customization of product info and details
	Real-time tracking at unit level to prevent product diversion
	Collection of precise delivery chain analytics and parallel market alerts
	Automatic inventory system
	Creation of effective marketing campaigns

MARKETING BENEFITS

In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.