FRAGRANCES

& COSMETICS

THE PROBLEM

Only in Europe, the counterfeiting of perfumes and cosmetics causes every year an annual turnover loss of about 4.7 billion euros

7.8% of annual sales are lost in this sector due to counterfeiting

Approximately 8 million fake perfumes are discovered in Europe every year

THE RISKS

Illegally produced perfumes and fragrances:

Are not tested, and might contain unapproved chemicals causing skin rashes, asthma, sinus problems and more

Negatively influence the brand name and reputation of legal producers

Result in lower tax collection, job losses and minor investments in R&D

THE SOLUTION

We created a platform to tag, track, and instantaneously authenticate perfumes and fragrances

OUR PRODUCT TAG
Our patent pending NFC tag leverages encrypted tamper-proof blockchain technology to track each single item from production to product opening and features refilling protection and anti-peeling
A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION
Our app or a direct NFC connection allows consumers to read the characteristics of their fragrances and grants instant access to product history, certifications and proof of authenticity. Faster and safer than any solution based on QR code or image recognition

THE BENEFITS

While other authentication companies protect the package, Authena protects the product against fraudulent refilling and allows instantaneous verification

Defend your IPRs and your Brand Equity. Feel free to develop and promote new products safely
Track your products until the final customer. Detect product infiltrations and original stolen products
Drive out counterfeited perfumes from the market and safeguard your customers’ health and money
Protect your official commercial partners from product diversion and illicit markets

BRING THE POWER OF BLOCKCHAIN TO THE WORLD OF PERFUMES

Our physical tag features a real-time, tamper-proof digital protection

CONSUMER APP ALLOWING:

Direct connection with producers

Product interaction and instantaneous authenticity check

Creation of customized fragrance libraries

Instantaneous report for victims of counterfeiting

PRODUCER DASHBOARD ENABLING:

Management of product info and details

Collection of precise consumer analytics

Establishment of a two-way communication system

Creation of powerful marketing campaigns

MARKETING BENEFITS