Fragrances & Cosmetics

THE PROBLEM

	Only in Europe, the counterfeiting of perfumes and cosmetics causes every year an annual turnover loss of about 4.7 billion euros
	7.8% of annual sales are lost in this sector due to counterfeiting
	Approximately 8 million fake perfumes are discovered in Europe every year

THE RISKS

Illegally produced perfumes and fragrances:

	Are not tested, and might contain unapproved chemicals causing skin rashes, asthma, sinus problems and more
	Negatively influence the brand name and reputation of legal producers
	Result in lower tax collection, job losses and minor investments in R&D

THE SOLUTION

We created a platform to tag, track, and instantaneously authenticate perfumes and fragrances

OUR PRODUCT TAG

Our patent pending NFC tag leverages encrypted tamper-proof blockchain technology to track each single item from production to product opening and features refilling protection and anti-peeling

A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION

Our app or a direct NFC connection allows consumers to read the characteristics of their fragrances and grants instant access to product history, certifications and proof of authenticity. Faster and safer than any solution based on QR code or image recognition

THE BENEFITS

While other authentication companies protect the package, Authena protects the product against fraudulent refilling and allows instantaneous verification

Protect
IPRs

Defend your IPRs and your Brand Equity. Feel free to develop and promote new products safely

Monitor
products

Track your products until the final customer. Detect product infiltrations and original stolen products

Safeguard
consumers

Drive out counterfeited perfumes from the market and safeguard your customers’ health and money

Defend
distributors

Protect your official commercial partners from product diversion and illicit markets

BRING THE POWER OF BLOCKCHAIN TO THE WORLD OF PERFUMES

Our physical tag features a real-time, tamper-proof digital protection

CONSUMER APP ALLOWING:

	Direct connection with producers
	Product interaction and instantaneous authenticity check
	Creation of customized fragrance libraries
	Instantaneous report for victims of counterfeiting

PRODUCER DASHBOARD ENABLING:

	Management of product info and details
	Collection of precise consumer analytics
	Establishment of a two-way communication system
	Creation of powerful marketing campaigns

MARKETING BENEFITS

In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.