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AUTHENTICATION OF

COSMETICS & PERFUMES

THE PROBLEM

7.8% of annual sales in the personal care sector is lost due to counterfeiting

According to the OECD, in 2016 the international counterfeit makeup trade was estimated to be worth $5.4 billion. Today it is still increasing

Only in Europe, the counterfeiting of perfumes and cosmetics causes every year an annual turnover loss of about 4.7 billion euros

THE RISKS

Illegal makeups, fragrances and skincare products:

Are not tested, and might contain unapproved dangerous toxins and stabilisers causing skin rashes, asthma, sinus problems and more

Negatively influence the brand name and reputation of legal producers

Result in lower tax collection, job losses and minor investments in R&D

THE SOLUTION

We created a secure platform to univocally tag, track, and instantaneously authenticate perfumes and cosmetics

OUR PRODUCT TAG
Our patent pending NFC tag leverages encrypted tamper-proof blockchain technology to track each single item from production to product opening and features refilling protection and anti-peeling.
Its style can be customized for a perfect integration with your label, package or bottle design.

A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION
Our app or a direct NFC connection allows consumers to check the authenticity of each single purchase they are about to make. A simple tap grants instant access to product history, certifications and intended applications. Faster and safer than any solution based on QR code or image recognition.

THE BENEFITS

While other authentication companies protect the package, Authena protects the product against fraudulent refilling and allows instantaneous verification without the need for specific tools or expertise in the field

Protect
IPRs
Defend your IPRs and your Brand Equity. Feel free to develop and promote new products safely
Monitor
products
Track your products until the final customer. Detect product infiltrations and original stolen products
Safeguard
consumers
Drive out counterfeited perfumes from the market and safeguard your customers’ health and money
Defend
distributors
Protect your official commercial partners from product diversion and illicit markets

REVOLUTIONIZE YOUR BRAND EXPERIENCE AND PROTECT YOUR PRODUCTS, REPUTATION & CUSTOMERS

Our physical tag features a real-time, blockchain-encrypted digital protection

AUTHENA APP ALLOWING:

Instantaneous integrity & authenticity check

Direct interaction with the product

Straight connection producers-distributors-consumers

Creation of customized libraries

1-click report in case of opened/fake product

POWERFUL DASHBOARD ENABLING:

Destination-specific customization of product info and details

Real-time tracking at unit level to prevent product diversion

Collection of precise delivery chain analytics and parallel market alerts

Automatic inventory system

Creation of effective marketing campaigns

MARKETING BENEFITS

Masque Milano

In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.