THE PROBLEM
7.8% of annual sales in the personal care sector is lost due to counterfeiting | |
According to the OECD, in 2016 the international counterfeit makeup trade was estimated to be worth $5.4 billion. Today it is still increasing | |
Only in Europe, the counterfeiting of perfumes and cosmetics causes every year an annual turnover loss of about 4.7 billion euros |
THE RISKS
Illegal makeups, fragrances and skincare products:
Are not tested, and might contain unapproved dangerous toxins and stabilisers causing skin rashes, asthma, sinus problems and more | |
Negatively influence the brand name and reputation of legal producers | |
Result in lower tax collection, job losses and minor investments in R&D |
THE SOLUTION
We created a secure platform to univocally tag, track, and instantaneously authenticate perfumes and cosmetics
OUR PRODUCT TAG
Its style can be customized for a perfect integration with your label, package or bottle design.
A TAP OF A SMARTPHONE INSTANTANEOUS CONNECTION
THE BENEFITS
While other authentication companies protect the package, Authena protects the product against fraudulent refilling and allows instantaneous verification without the need for specific tools or expertise in the field
IPRs
products
consumers
distributors
REVOLUTIONIZE YOUR BRAND EXPERIENCE AND PROTECT YOUR PRODUCTS, REPUTATION & CUSTOMERS
Our physical tag features a real-time, blockchain-encrypted digital protection
AUTHENA APP ALLOWING:
 | Instantaneous integrity & authenticity check |
| Direct interaction with the product |
| Straight connection producers-distributors-consumers |
| Creation of customized libraries |
| 1-click report in case of opened/fake product |
POWERFUL DASHBOARD ENABLING:
 | Destination-specific customization of product info and details |
| Real-time tracking at unit level to prevent product diversion |
| Collection of precise delivery chain analytics and parallel market alerts |
| Automatic inventory system |
| Creation of effective marketing campaigns |
MARKETING BENEFITS
In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.
