Only in Europe, the counterfeiting of perfumes and cosmetics causes every year an annual turnover loss of about 4.7 billion euros |
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7.8% of annual sales are lost in this sector due to counterfeiting |
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Approximately 8 million fake perfumes are discovered in Europe every year |
Illegally produced perfumes and fragrances:
Are not tested, and might contain unapproved chemicals causing skin rashes, asthma, sinus problems and more |
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Negatively influence the brand name and reputation of legal producers |
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Result in lower tax collection, job losses and minor investments in R&D |
We created a platform to tag, track, and instantaneously authenticate perfumes and fragrances
While other authentication companies protect the package, Authena protects the product against fraudulent refilling and allows instantaneous verification
Our physical tag features a real-time, tamper-proof digital protection
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Management of product info and details |
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Collection of precise consumer analytics |
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Establishment of a two-way communication system |
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Creation of powerful marketing campaigns |
In the luxury sector, when thinking about the most critical assets to protect, at the top of the list there certainly are Intellectual Property Rights. The technology provided by Authena is the most secure safeguard in this field.