THE OPPORTUNITY
For sport leagues, entertainment companies, players and artists, Web3 can be a game changer in
- establishing ownership & IP rights
- building direct relationships
- engaging and co-creating with fans’ communities
SOLUTION
- Authenticate memorabilia at the authorized source
- Create digital certificate of ownership over a physical item to be redeemed in the future
- Launch limited editions of sport collectables to celebrate certain milestones or historic successes and engage fans
- And much more ...
PARTNERING WITH
How security features work in sport memorabilia
Sport items & merchandise are equipped with patented smart tags to provide each memorabilia with a unique physical-digital identity, while allowing fans to claim their web3 wearables with a simple tear off.
These tags are designed to resist cloning, and any tapering attempt compromises product authentication irreversibly.
Through the encryption process on blockchain, each sports item is assigned to a protected digital identity and a unique owner.
Each product identifier allows fans to interact with the item through their smartphone and to access to unique content and exclusive experiences.
Products based on WEB3 Technology
Web3 technology is natively embedded into our cutting-edge products and services, we authenticate the passion that fans have for sport, team or athlete.
Uses cases
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Authena AG Combats Counterfeiting with Blockchain Product Authentication and Unlocks Dormant Revenue for Sports Teams With NFTs
30 Jan, 2023
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Authena M3TA™ for Red Star Basketball phygital jerseys
23 Jan, 2023
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What is phygital collectible? How do you make it safe, trustworthy and therefore even more valuable?
30 Dec, 2022
“FANS” COMMUNITY
- Phygital product to be enjoyed both in the physical and in the digital worlds
- Guarantee of authenticity
- Protection of ownership
- Geo-tracking enabled
IP OWNERS
- Disruptive communication channel
- Secondary sale’s additional revenues
- New fans’ insights collection
- New channel of communication and fan engagement
- Turn physical official sport items into exclusive collections to increase their value for the fans community
FANS’ ACTIVITY DASHBOARD
AI enabled tool that allows brands to steer the entire supply chain in real-time. A GDPR-compliant web portal to store and verify products info, ensuring data transparency and allowing digital audits, live alerts and advanced analytics.