marketing
The automotive & aircraft spare parts counterfeiting. Often a matter of life or death
Aircrafts are generally designed for a life cycle of many years. For instance, the B-52, went into service in 1955 and its retirement date has been scheduled for 2040. (1) Therefore, to perform a regular maintenance of aerospace and defense products throughout their lifecycle it might be necessary to use parts that are no longer […]
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The “dangerous” market of fake cosmetics and how to end it
In 2018, the value of the global cosmetics market was 507.8 billion U.S. dollars. The same market is projected to reach the value of almost 760 billion U.S. dollars by 2025. (1) The growth of the cosmetics field has gone hand-in-hand with an increase in counterfeiting, which some associations have quantified as a rise of […]
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Herbs and spices. Hard to recognize, easy to counterfeit
The term “spices” comes from the Latin “species” which indicates a special type of valuable goods that differs from ordinary ones. Due to their exotic characteristics and low availability, in mediaeval times the term gradually came to indicate the vegetable substances of oriental origin mainly used for cooking purposes. Apart from the religious valence and […]
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