qrcodes

Nov 30
Monday, Nov 30, 2020 , Alessandro Tacconelli

QR codes. A clumsy attempt to match consumer desire for food authenticity

In the last years, the attention towards food specific attributes has been increasing constantly. Consumers pay more and more attention to what they buy every day in terms of quality of ingredients, origin, traceability and sustainability. According to a research commissioned by the EU (1), the majority of European citizens take quality into great consideration […]

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Oct 12
Monday, Oct 12, 2020 , Alessandro Tacconelli

Blockchain-based traceability for the Food & Beverage sector. The QR code deception

Nowadays, when it comes to produce and sell food and beverages, traceability represents a fundamental requirement. Before becoming an advertising stunt, we must say that the “ability” to “trace” food along the supply chain till the point of sale is mandatory by law. However, following product’s path from the production site to the shelves of […]

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