Authena AG is the first provider of a highly innovative end-to-end technology framework for brand protection, product security and tracing.

We provide a comprehensive system that allows companies to guarantee product safety and traceability within global sales structures. Our solutions help in the fight on anti-counterfeiting by protecting brands, manufacturers and consumers. The technology is based on blockchain, together with specialized and customizable tags, transponders, geo-locators and environmental sensors. We are the inventors of this innovative, smart, end-to-end technology framework (European and US Patent Pending) – the solution of the future for brand and manufacturer traceability.

End-to-end technology to protect brands and products from counterfeiting

We offer a trustworthy solution built over three solid technological pillars:

Brand protection technology – three pillars:


That consists of Near-Field Communication (NFC) technology to create customized tags with associated encrypted information to protect products. Authena physical-digital seal’ differs from QR codes or barcodes in functionality, readability and security. The service is an innovative solution for brand protection.

  • ‘Authena physical-digital seal’ resists cloning. Information contained is encrypted and designed to prevent fraud and counterfeiting attempts.
  • ‘Authena physical-digital seal’ cannot be removed, and, if taken out, it automatically becomes unusable.


Once the product is sealed with Authena physical-digital seal, a digital twin is created in the virtual world. The digital twin is a dynamic digital representation of the secured physical product, making its state and information easily verifiable by simply tapping it with a smartphone and obtaining trustworthy information. 

Digital identities created with ‘Authena – IoT’ evolve and follow the lifecycle of the physical products. Authena software and applications provide information such as:

  • product details,
  • security characteristics,
  • instructions,
  • expiry dates,
  • warnings,
  • etc.


Our end-to-end solutions based on blockchain technology take the leading role in providing transparency, trust and temper-proof characteristics to the entire system. Today we have thousands of digital twins and physical products around the world that are controlled, managed, saved and tracked by different ‘Authena Smart Contracts’ deployed on blockchain.

Each ‘Authena Smart Contract’ takes the role of collecting evidence of every interaction between the digital and the physical world, and keeping anonymous and auditable evidence of what happens with the secured products. The information collected and provided in the dashboard relates to: product state, geolocation, consumption, interactions, etc.

report in the administration panel about the opening of agricultural products

Our mission in the market

In Authena we are proud of our tech-development, and our technical team which is the heart of our company. We believe that with our anti-counterfeiting solutions, we will help many industries protect themselves from financial and reputational losses.

Our mission is customer and brand protection from counterfeiting, as well as consumer’s health. Our goal has always been to create services that would track the product along the longest possible path – from the factory to the end-user.

Software development – product management

Our software, along with our NFC label service and IoT devices, allows you to manage your products in a dashboard. Responding to our customers’ needs, we have developed our services to enable modern product management:

  • End-to-end traceability system
  • Management of product info and details
  • Real time precise end-user analytics
  • Two-way communication system (web & mobile applications)
  • Powerful marketing tool to engage with end-users

The future of anti-counterfeiting solutions & software

We succeed in providing an effective low-cost reliable solution for connecting the physical and  digital world. We have deliberately decided not to use QR codes or barcodes, because they can be easily copied and counterfeited. Neither have we used blockchain private consortiums and networks.

By doing so, we made our service available to many businesses in many industries around the world. Technological choices have been made to bring out the best future-proof service that will protect original products on the market.

If you are interested or have any questions, feel free to contact us via the contact form.